Deadline Extended to June 8th, 2021!

Join us for our 1st Annual Gender Etiquette Film Competition

Amrita Vishwa Vidyapeetham and the UNESCO Chair for Women’s Empowerment and Gender Equality are launching the first annual short film competition. Media is an integral part of our lives, and only by engaging critically with the media that we consume can attitudes begin to shift and with them, stereotypes change. This yearly event is designed to foster creativity in Amrita students and raise awareness about important themes that impact daily life.

This year’s theme is gender-sensitive behaviours and etiquette. We invite all Amrita students to submit an original 30 second film clip with a caption that addresses a behaviour you would like to see a change in - whether it is in public spaces on campus, in the classroom, or in virtual spaces that are commonly inhabited by students.

Ladies - what do you wish the guys in university would do differently? And gents - how about your perspective? Behaviour changes require awareness - let’s help each other gain awareness of the things that can be improved. We want to create spaces that are based on kindness, respect, and value of one another.

These winning submissions will be featured on our social media accounts and on Amrita TV.

Info and Guidelines

This is open to Amrita Vishwa Vidyapeetham students on all campuses, and we encourage everyone to participate.

The criteria that will be used to evaluate submissions will consider several factors, including adherence to the theme, creativity in portraying a relevant issue, creativity in how to address said issue, meaningful representation of the issue, and overall cleverness.

This is not a competition that will take technical skills into account, so the emphasis of all submissions should be on the theme and topic – on the behaviour that needs to be changed.

Submissions will first be evaluated by a screening committee, who will ensure submissions are relevant and appropriate. If a video submission has any similarities to known individuals (current or former students, staff, faculty, etc.), it will automatically be disqualified. If the video depicts inappropriate behaviours in a crude or lewd manner, it will be disqualified. While the competition wishes to foster creativity in the students, inappropriate issues must be represented with kindness and compassion, and cannot be simply gratuitous.

Once the initial screening has been completed, all videos will be uploaded to the AmmachiLabs/CWEGE Instagram account with the hashtag #genderetiquetteamrita21. This is where entrants can become more involved in the process – share the Instagram videos with your friends and families – encourage them to like and share as well, and we will incorporate public feedback into our second round of screening. The more likes and shares a video gets, the higher its chances of proceeding on to the next round.

Submissions will be accepted until: June 8, 2021 

Submissions that meet the initial criteria will be posted to social media on: July 15, 2021

Short-listed films will be submitted to the judge’s panel on: August 7, 2021

Winners will be announced on: September 8, 2021 (International Day of Literacy)


There will be one grand prize winner for best overall film.
The prizes awarded to the grand prize winner are: 5,000 INR, an internship with Amrita TV, and one voucher for a TCS iON Industry Honours Certification of the winner’s choice from the following categories: Engineering/ B.Sc./ M.Sc, / B.Com/ M.Com, Management & Polytechnic.
There will be three category prizes.
These will each be awarded: 2500 INR and one voucher for a TCS iON Industry Honours Certification of the winner’s choice from the following categories: Engineering/ B.Sc./ M.Sc, / B.Com/ M.Com, Management & Polytechnic.

These winning submissions will be featured on our social media accounts and on Amrita TV.

Shortlisted final entries will be judged by:

Radha Chauhan

Radha Chauhan is the Additional Chief Secretary of the Uttar Pradesh Government. She is a long-term government employee with experience and interest in urban planning, industrial development, and education policy and implementation. She has considerable experience with several Digital India initiatives developed by the Government of India.


Shekhar Kapur

After leaving his corporate career as an accountant, Kapur pursued his passion for the arts and has become an award-winning film, television, theatre director, producer and entrepreneur.


Jeff Robinov

Jeff Robinov is founder and CEO of Studio 8, a multi-platform media company and champion of filmmaker-driven content prioritizing the unique insight and creative vision of their artistic partners.

Kelly Cutrone

Kelly Cutrone

Kelly Cutrone is the CEO and Founder of People’s Revolution a multi-faceted Communications and Branding firm headquartered in New York City.


Jani Guest

Jani Guest is Co-Founder and Managing Director of Independent Films. The award winning production company is responsible for some of the highest profile advertising films of the last decade.


Rules for the submission of entries

  1. Languages- Any language is allowed, but English subtitles must be provided for non-English film clips.

  2. The theme should be based on promoting gender sensitive behaviours and etiquette. Any other theme entry will be disqualified. 

  3. The entries should be accompanied by a caption based on the films. Films without a caption will be disqualified.

  4. The work should be original and should not include any copyrighted material (text, visuals, and audio) whatsoever. You will have to sign a legally binding form confirming the same.

  5. If it is found that you have released your film submission prior to competition posting, your submission will be disqualified. Social media and other platforms will be monitored to ensure compliance with this rule.

  6. The short film has to be 30 seconds long (strictly!) and should be given an appropriate caption. Anything over 30 seconds will be disqualified.

  7. The short film should include credits in the description - if you include them in the video and exceed 30 seconds you will be disqualified. 

  8. Final submissions should be uploaded to Google Drive and the link submitted via our submission page (link to be provided). 

  9.  The competition launches on March 8, 2021 and the last date for submission of entries is June 8, 2021.

  10. The winners will be announced on September 8, 2021.