Amritapuri, Kerala | September 2025 — This year, the WE Project Store proudly celebrated the spirit of women’s empowerment envisioned by our beloved Chancellor, Sri Mata Amritanandamayi Devi (Amma). The stall showcased the transformative impact of Amma’s skill development initiatives, where every creation reflected dignity, hope, and self-reliance.

Highlights from the Stall
Visitors were captivated by live demonstrations of embroidery, mural art, and stitching by women artisans trained through Amma’s empowerment programs. For the first time, guests could purchase customized, hand-painted pouches, designed and created on the spot — a vibrant example of creativity and entrepreneurship in action.

Honoured Guests
The WE Project Store was privileged to welcome several distinguished guests, including:

• Shri K. N. Balagopal, Hon. Minister for Finance, Government of Kerala

• Shri P. Prasad, Hon. Minister for Agriculture, Government of Kerala

• Smt. Adeela Abdulla IAS, Special Secretary (LSGD) & Director, Agriculture Development and Farmers’ Welfare Department

• Dr. P. K. Gopan, District Panchayat President

• Shri C. R. Mahesh, MLA

• Shri Sreejith Panickar, Media Critic

• Shri Sajan Skaria, Media Professional

• Dr. Bhavani R. Rao, Dean, Amrita SSBS & UNESCO Chair

• Swami Amritaswarupananda Puri, Vice-Chairman, Mata Amritanandamayi Math & President, Amrita Vishwa Vidyapeetham

Despite the long hours and few breaks, the atmosphere brimmed with gratitude and inspiration as artisans proudly represented Amma’s vision of self-empowerment and sustainable livelihoods.

Through Amma’s boundless compassion and guidance, countless women from underserved regions have discovered purpose, confidence, and financial independence. The WE Project Store stands as a living testament to how compassion in action can transform individual lives and uplift entire communities.