Blue is the New Pink

Women-Led Seaweed Initiative in Tamil Nadu Advances Sustainable Livelihoods and Climate Resilience

Blue is the New Pink | Women Driving Sustainable Seaweed Cultivation

Blue is the New Pink: Women Driving Sustainable Seaweed Cultivation & Climate Solutions

Women-led marine stewardship and climate resilience initiatives across coastal Tamil Nadu

๐Ÿ—“๏ธ 3 May 2026
๐Ÿ“ Munaikkad, Ramanathapuram, Tamil Nadu
๐ŸŒฟ GEF Small Grants Programme โ€“ OP7

Women-Led Seaweed Initiative Advances Sustainable Livelihoods and Climate Resilience

Dr. Neelima Jerath, independent United Nations Development Programme (UNDP) evaluator, and Dr. Asha L. Giriyan, researcher at TERI โ€“ The Energy and Resources Institute, visited the project site in Munaikkad as part of โ€œBlue is the New Pink,โ€ a women-centered seaweed livelihood initiative.

Supported under the GEF Small Grants Programme (SGP) Operational Phase 7, the initiative is implemented in collaboration with UNDP, the Ministry of Environment, Forest & Climate Change, Government of India, and TERI, with additional support from Esri and Transworld Group.

Women at the Center of Climate Solutions

The initiative places coastal women at the forefront of sustainable seaweed cultivation, marine stewardship, climate resilience, and livelihood development, creating pathways for inclusive economic growth and ecological restoration.

More than 30 women from project villages across Ramanathapuram and Rameswaram participated in the interaction sessions, sharing experiences related to income generation, challenges, youth involvement, and future sustainability of the initiative.

The visitors also travelled by boat to observe the projectโ€™s Integrated Multi-Trophic Aquaculture (IMTA) cages and interacted with women showcasing seaweed-based products and foods including soaps, pickles, biryani, cutlets, pakoda, halwa, and jelly.

๐ŸŒฟ Sustainable Seaweed Cultivation

Promoting environmentally sustainable livelihoods for coastal women communities.

๐ŸŒŠ Marine Stewardship

Supporting ecological restoration and responsible marine resource management.

๐Ÿ‘ฉ Women-led Climate Action

Strengthening womenโ€™s leadership in climate resilience initiatives.

๐Ÿค Community Participation

Encouraging local ownership and collaborative environmental action.

๐ŸŒŽ Climate Resilience

Building resilient coastal ecosystems through sustainable marine practices.

๐Ÿ  Marine Innovation

Advancing innovative seaweed-based products and community entrepreneurship.

Supporting the United Nations Sustainable Development Goals

โš–๏ธ SDG 5

Gender Equality

๐Ÿ“ˆ SDG 8

Decent Work & Economic Growth

๐ŸŒŠ SDG 13

Climate Action

๐Ÿ  SDG 14

Life Below Water

๐Ÿค SDG 17

Partnerships for the Goals

โ€œWhen women lead coastal climate solutions, communities become stronger, ecosystems become healthier, and sustainable futures become possible.โ€

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