Our Response to COVID-19

#COVIDWarriors Campaign

The Prime Minister of India recently announced that a “people-driven” approach is what is needed to curb the pandemic and unveiled a new campaign called #COVIDWarriors. A digital platform https://covidwarriors.gov.in/ now connects doctors, nurses, healthcare workers, and volunteers to local administrations. The #COVIDWarriors campaign also raises awareness about the importance of healthcare and frontline workers.

In support of this national campaign, AMMACHI Labs designed posters in several Indian languages to raise awareness and support for those on the frontlines who keep us safe. The posters were shared with UNICEF India, Amrita Vidyalayam Schools, Amrita University and also via Whatsapp in our villages to raise awareness in rural communities. The posters are in English, Hindi, Tamil, Kannada and Malayalam.