Calicut, India – June 2025 – In a heartwarming testament to over 13 years of co-design and creativity, the women of the Amritavarshini Self Help Group (SHG), supported by AMMACHI Labs and the Center for Women’s Empowerment & Gender Equality, are preparing to ship a stunning new collection of hand-painted, handcrafted bags to Alberta, Canada.

These beautiful creations are more than accessories—they are living stories, blending traditional Indian art forms with contemporary design to reflect the spirit of self-reliance, creativity, and heritage. Each piece is the result of months of dedication and collaborative design, empowering rural women to become artists, storytellers, and entrepreneurs.

🎨 Design Highlights from the New Collection:

• 🪽 “Flock of Birds” – Contemporary Gond Art | Artist: Princy

• 🏹 “Bhagwan Shri Ram & Sita Devi” – Kerala Mural Art | Artist: Anuragi

• 🦚 “The Mirror Image: Blue Peacock” – Contemporary Gond Art | Artist: Sharmila

• ✨ “You Are The Light” – Artist: Likhita

From Gond tribal influences to Kerala’s temple mural traditions, the bags reflect a rich visual language that celebrates culture while building a future where women lead as creators and changemakers.

“These bags carry more than just art—they carry heritage, empowerment, and hope,” said a team representative from AMMACHI Labs. “Each stitch is a story, each brushstroke a step toward economic independence.”

The shipment marks another milestone in the group’s growing global reach and visibility, proving that grassroots innovation and ethical fashion can go hand in hand.

As these bags travel across continents, may they carry with them the joy, strength, and resilience of the women who made them.